SEO (Search Engine Optimization) is a crucial part of modern digital marketing age. The main reason why most digital marketers and website owners prefer SEO over any other type of digital marketing is that it’s free. Google doesn’t charge you a single penny when your website ranks at the top and starts getting massive traffic.
If you don’t have the marketing budget for paid ads, SEO can provide you with an effective, budget-friendly alternative. Through paid ads, you will start seeing result almost instantly, while with SEO, it might take a little time to start seeing results. To see results faster, selecting the right digital marketing agency, like QKA Digital Solutions, is the first step!
SEO can be broken down into two equally important groups: On-page and Off-page. This article will focus on the importance of on-page SEO:
- Creation of right titles
While optimizing any blog post or web page, the first crucial thing the SEO expert does is, he/she optimizes the title of that blog post or web page. While creating the title, the SEO expert has to keep in mind several things, like making sure the it possesses keywords, attracts the eye, is easy to read, is meaningful, etc.
- Writing meta descriptions
A meta description attribute or tag is something that describes what the post’s content is all about. By searching something on Google, the search engine generates a list of results. In each of the results, we see two- or three-line summary below each result, this is called the meta description. Another important task involved in on-page SEO is optimizing the meta description tag. The SEO expert is responsible for making sure the meta description contains keywords and looks relevant at a glance.
- URL optimization
Another important on-page SEO factor is URL optimization. Optimizing the site URL means making it easy to read for both, search engines as well as users. The URL must be relevant, accurate, and compelling.
- Content optimization
Another reason why on-page SEO is important is because it includes content optimization. Without doing proper content optimization, it would be difficult for your website to rank on the top of the search engine results page (SERP). The two main components involved in content optimization are: creating high-quality content and adding keywords inside the content.
- Use of heading tags
No matter how much you optimize your content, if you make the wrong use of different heading tags, the search engine will get confused about your content. So, if you want to rank better, it is essential to use H1, H2, and H3 tags correctly.
- Image and video optimization
If used correctly, effective videos and images have the power to significantly increase traffic to your website and optimize your SEO ranking more than any other content. Visual content will not only attract consumers to your page but has been proven to create more of an emotional connection between your site and its users.
Between on-page and off-page SEO, it is essential that you first ensure your website’s on-page SEO done correctly. After that, you can think about building an off-page SEO strategy.
If are looking for a way to take your business to the next level and are interested in dramatically increasing your online consumer engagement, QKA Digital Solutions has just the plan you.